TRENDS IN THE DEVELOPMENT OF NEW MEDIA IN THE CONTEXT OF THE TRANSFORMATION OF SOCIAL DEMAND

Abstract

The topic of the article is a concept of transformation of social demand in the field of media consumption and the patterns of development of new media in the context of social dynamics. The relevance of this topic is related to the global and continuous nature of the information process. Problems of defining new media and determining the degree of influence of social transformations on the structural states of mass communication are considered. Comprehensive and permanent property of the impact of the considered processes on modern journalistic practice is noted. Prospects of further reduction of the communicative distance between the producer and the consumer of a media product, as well as the formation of more advanced forms of mass media dissemination are predicted.