THE ROLE OF EMOTIVITY IN CREATING THE IMAGE OF A TEACHER AND MENTOR IN RUSSIAN LINGUOCULTURE (BASED ON INTERNET RESOURCES)

Abstract

The article examines the role of emotive means of language in creating the image of a teacher and mentor based on materials of the official website dedicated to the Year of Teacher and Mentor in the context of the formation of a socially significant image in the modern society. In addition, emotivity is considered from the point of view of its verbalization in written texts, graphics and photographic images, as well as from the point of view of the critical attitude of recipients and consumers of text messages. Based on the work of domestic and foreign linguists, the authors of the article define the categorical status of emotivity and correlates the concept of “emotivity” with the related category “expressiveness”, explores features of their implementation in real space through the use of elements of virtual communication. The state website dedicated to the Year 2023 of Teacher and Mentor in Russia provides rich material for systematizing linguistic means to verbalize emotions, including the following language units of the lexical-semantic level and stylistic organization of the text: nominative emotives, associative emotives, expressive emotives.