SUBTITLES ON JAPANESE TELEVISION AS A REFLECTION OF THE “MANGA” SUBCULTURE

Abstract

The authors justified the relevance of the study of subtitles on Japanese television, described the scientific novelty and practical significance of the study. The work interprets the term “subtitle” and explains the term “telop” as a kind of subtitle used to attract attention with the color and font size, describes the main features of the media language in Japan. The study presents a concept of “intra-language subtitles”, i.e. created specifically for residents of the country whose language is used in the broadcast video series. The main content of the study is the analysis of intra-language subtitles of Japanese entertainment TV shows and news. The prospects of the study are indisputable due to the peculiarities of Japanese culture, namely the “manga” subculture, and writing consisting of the alphabet “hiragana” to record the original Japanese vocabulary and “katakana” to record the borrowed vocabulary “gairaigo”, as well as hieroglyphs. In this regard, subtitles are becoming one of the most important components of television programs in Japanese television.