THE KEY CONCEPTS OF VALEOLOGICAL DISCOURSE OF GERMAN MASS MEDIA

Abstract

The concepts of health/ Gesundheit and of healthy lifestyle/ gesunde Lebensweise. which are key concepts of valeological discourse of German mass media are identified. At the first stage of the study, various existing in linguistics definitions of “concept” are reviewed. Then there is analysis of various definitions in German dictionaries of concepts that constitute the above-mentioned key concepts, namely: the concepts of good physical well-being/ körperliches Wohlbefinden, of good psychological well-being/ psychisches Wohlbefinden, of physical education/ gesunde Bewegung, of healthy nutrition/ gesunde Ernährung, as well as the latter’s constituent microconcepts of body/ Körper, of psyche/ Psyche, of well-being/ Wohlbefinden, of movement/ Bewegung and of nutrition/ Ernährung. The authors conclude that the definitions of concepts existing in linguoculturology and cognitive linguistics make it possible to represent a concept in a form of a mental construct that has an internal and external form, largely determined by the culture of the people in whose language this concept was formed. In German linguoculture, it is possible to consider the concepts of health / Gesundheit and healthy lifestyle / gesunde Lebensweise as key concepts of the valeological discourse of the German media, which is reflected in German journals on health and a healthy lifestyle.