ANALYSIS OF MEDIA-COMMUNICATION PRACTICES OF LOCAL GOVERNMENTS OF ALTAI KRAI IN THE INTERNET

Abstract

The article deals with a problem of effective media communication of local authorities of Altai Krai and residents of the region. The author cites the results of monitoring of state webpages and websites of Altai region district administrations, conducted from March to June 2023. The study is based on the hypothesis that the principle of openness of power, implemented through social networks and official websites, allows building effective communication between the authorities and citizens. The empirical base of the monitoring consists of websites and public pages in social networks “VKontakte” and “Odnoklassniki” of local authorities of Altai Krai. The purpose of the study is to assess the actual state of websites and government websites of Altai region administrations after the changes in the current legislation regarding access to information on the activities of public authorities. Based on the indicator model, the author conducted research and estimated quantitative indicators and the degree of audience engagement in the information space of the state-sponsored media.