AXIOLOGICAL CONTENT OF THE IMAGE OF AN ELDERLY PERSON IN MODERN DISCOURSES

Abstract

The article is dedicated to the axiological content disclosure of the image of an elderly person in different discursive spheres and genres of modern literature. Special attention is paid to the quantitative comparison of evaluative elements, in particular, the vocabulary with positive and negative associative connotations. Scientific novelty of the work lies in the identification of the most important themes, concepts and evaluative content of the frequent contexts using the lexemes denoting an elderly person in modern publications. Based on the analysis of examples of journalistic, educational, scientific, artistic and other texts from the Russian national corpus, the researcher comes to a conclusion about the dominance of negative evaluation in the semantics and thematic content of contexts mentioning the image of an elderly people and the possibility of forming a negative image of elderly people in the Russian language consciousness.