PECULIARITIES OF LOCALIZATION OF THE RUSSIAN LANGUAGE CSU WEBSITE

Abstract

The article studies peculiarities of localization of the Russian-language website of Chelyabinsk State University. International relations and communication is a hot topic for most higher education institutions in the country and there is a need to adapt all resources with important information for a foreign recipient. Such research material as working links on the official website of Chelyabinsk State University in Russian and English is used. The descriptive-analytical method, which includes generalization and interpretation of the identified facts and a comparative analysis of the text translation with its original, which is used to identify a number of similarities and differences between the original site in Russian and its translation into English, is used to obtain the necessary results. The study shows that translation transformations are used to localize the Chelyabinsk State University website in most cases. It is also noted that the structure of the main page of the official university website in Russian differs significantly from the same page in English: only those links or tabs that might attract the attention of a foreign recipient are retained.