TECHNIQUES FOR EFFECTIVE PERCEPTION OF THE MUSICAL CONTENT OF THE PUBLICATIONS OF THE LABEL FRANCE MAGAZINE

Abstract

The article considers a concept of “assessment of perception” of journalistic material as a specific manifestation of a person’s value attitude to a certain object of the surrounding world, subjectively and sensually reflected in consciousness, the ability to distinguish and assimilate using techniques of presenting information in a form acceptable for observation and analysis. With the help of phonosemantic analysis (according to the WALL-mini program), which is a filter for selecting the necessary criteria for evaluating the perception of texts, and a survey of respondents based on the material of 5 publications, an assessment of a certain level of perception of the musical content of the LABEL FRANCE magazine (2002-2006) was given. The study analyzes a number of techniques for effective perception of the materials of the French periodical: journalistic (presentation of information), rhetorical (use of argumentation), linguistic (linguistic presentation techniques).