NEW MEDIA AND MODERN PROCESSES IN COMMUNICATION

Abstract

The article discusses the main processes that occur in the period of new media. The analysis of the studied literature on the manipulative influence of the mass media (hereinafter referred to as the media) on the audience, carried out at different levels, is carried out. Factors of effective manipulative influence of mass media are defined and described. The authors conclude that at the junction of interpersonal communication and mass media, new media have arisen, which, thanks to technological means of communication, allow the user not only to instantly receive information, but also to create an information flow. One of the signs of a new era is interactivity. Cyberspace is the electronic medium of computer networks where online communication takes place. High-speed and wireless Internet has made a person a mobile consumer of news. In addition, the consumer has the opportunity to receive and post information in any formats: text, sound, video. This is how the multimedia of the information flow is formed.