LEXICO-GRAMMATICAL MEANS OF SPEECH INFLUENCE IN THE GENRE OF DOCUMENT TEXT WITHIN THE ENGLISH-LANGUAGE COMMERCIAL DISCOURSE

Abstract

The article is dedicated to the analysis of lexico-grammatical means of creating a pragmatic effect of speech influence in the English-language commercial discourse. The problem of professional business communication is considered in terms of studying document texts of a trade transaction as a particular genre of the commercial discourse with its specific functional and linguistic parameters. Understanding the cognitive-discursive mechanism of speech influence in the practice of a trade transaction is of great interest in relation to its execution and optimization of professional communicative interaction between business partners. Based on the research, a legal strategy and the main types of its tactics are identified. As a result, functional and pragmatic features of using the most significant lexico-grammatical means in the discursive practice of South African companies are described. It is stated that the correct usage of the means of speech influence in the document mode of commercial discourse is an indicator of the pragmatic competence of international trade transactions’ participants and the key to effective communicative interaction between them. The findings of the study based on the analysis of speech influence techniques in the field of commerce can be used by an English-speaking recipient when concluding and conducting the transaction in the context of expanding trade and economic cooperation with the BRICS countries.