THE TRANSFER OF REALITY INTO THE MEDIA SPACE, THE MICROMINIATURIZATION OF FORMATS AND THE CONVERGENCE OF MEDIA IN THE POST-INFORMATION AGE: RESEARCH ON CHINESE VIDEO PLATFORMS

Abstract

The article shows that the emergence of the “Douyin” and “Kwai” platforms for short placement became one of the first examples of the latest transfer of physical space into the media space, changed the principle of social relations in the post-formation era, moving them from real space to virtual. Spatial transfer has changed the nature of economic relations in modern mainland China, creating new links between producers and consumers. It has been established that along with the trend towards convergence of traditional and new media in the media space of modern China, there is a trend towards microminiaturization of media content based on the popularity of short videos and large coverage of the population by the mobile Internet. The conclusion is made about the initial stages of the implementation in China of the concept of an all-media publication in the format of “one content, several media, simultaneous publication,” which can be considered as a product of deep media convergence.