ROBOTIC JOURNALISM IN RUSSIA: IS THERE A PERSPECTIVE

Abstract

The article substantiates the need to update ideas about the possibilities of using artificial intelligence in modern media. The author raises a question of the relevance of robotic journalism at this stage in development of mass media in the Russian Federation. The article focuses on the need to study ideas that have developed among a wide audience and specialists about robotic journalism. The article analyzes relevant statistics and proposes the author’s forecast for the development of robotic journalism in modern media. The article summarizes results of a survey carried out in the course of a sociological survey. It is noted that the sample consisted of 89 respondents. The questionnaire contains the following sections: identification of the most popular source of information, use/not by respondents of technologies with artificial intelligence (their willingness to use), awareness of robotic journalism in Russian mass media, and information about respondents. Studying the issues of introducing artificial intelligence into the process of preparing journalistic materials, the author focuses on understanding new approaches to creating relevant media content. The author substantiates the expediency of modernizing the sphere of mass media from the point of view of introducing artificial intelligence algorithms into the process of creating media materials.