SOME FEATURES OF THE STAR (CELEBRITY) IMAGE REPRESENTATION IN THE RUSSIAN LANGUAGE (BASED ON MODERN MASS MEDIA TEXTS)

Abstract

The article briefly describes the popular image of a star (celebrity) in the modern media space in the scope of the peculiarities of its objectification in the Russian linguistic culture. The research topicality of the image of a star within media discourse is substantiated from the viewpoint of the frame approach. The leading characteristics in the concept of “star” are established – talent, merit, fame, greater media attention. Based on Russian-language media texts of the modern period related to the field of show business, cinema, theatre, television, as well as taking into account the data of explanatory dictionaries, the structure of the “star (celebrity)” frame is modeled, which includes a number of slots and terminals. Using the example of the slots “considerable fame” and “active efforts to maintain the star status”, the leading language units that fill the terminals in these slots are identified. As a research perspective, it is proposed to consider the patterns of representation of the frame under research in Russian based on the material of other periods.