THE SPECIFICS OF THE IMAGE OF RUSSIA IN HINDI E-PAPERS DAINIK JAGRAN AND BBC HINDI

Abstract

The article examines the ways of representation of the image of Russia in Indian media discourse. Frame analysis of articles published during the period from January 1, 2023 to May 1, 2024 in leading Hindi-language electronic newspapers Dainik Jagran and BBC Hindi revealed that publications in Dainik Jagran form predominantly neutral image of Russia, while BBC Hindi creates a negative image. Different approaches to creating the image of Russia are determined by the specifics of the newspapers themselves. Framing is one of the ways of manipulative influence of the media. Mass media are often used for political purposes, for example, to form a certain opinion about a particular country among the audience. In this regard, understanding the specifics of the image of Russia in the media can be useful both for the governmental institutions that contact with India and for effective fighting in the information war.