REPRESENTATION OF A NEW MODEL OF GENDER IDENTITY IN MODERN AMERICAN TV SERIES

Abstract

The article analyzes the American cinema discourse in the gender aspect. The idea is substantiated that the film discourse reproduces the ideas of what is understood about masculinity in society at a certain historical stage. A review of scientific papers on the stated topic is made. The empirical base of the study is described. The modern trends of changing the gender parameter of the human personality are noted. Youth TV series from the point of view of gender are analyzed. The ways of creating masculinity are highlighted. Examples of reproduction of gender stereotypes are given. The methods of deconstruction of the traditional binary opposition male-female are investigated. It is concluded that the attempted systematic analysis of masculine images in the series revealed both traditional reproduction of masculinity and non-traditional.