REFLECTING THE LEISURE PRACTICES OF GENERATION Z IN MEDIA DISCOURSE

Abstract

In the article the researcher defines a concept of leisure practices of the generation Z, considers the thematic types of leisure, and explores the leisure practices of the generation Z as an object of reflection in the media. By defining the types of leisure of the generation Z, generating keywords, and using the frequency of queries for the corresponding types of leisure in search engines, as well as determining the image of leisure of the generation Z in the media based on the tone matrix and the number of messages about leisure in the mainstream media. Conclusions are made about the representation of leisure of the generation Z in the media discourse and its characteristics in the media. The author concludes that digitalization has a huge impact on the life and process of formation of representatives of the generation Z, this is the first generation that from birth and at all stages of growing up has access to the Internet and modern technologies.