TRANSLATION STRATEGIES FOR THE TRANSFER OF OCCASIONAL WORDS FROM GERMAN TO RUSSIAN

Abstract

The article studies strategies for translating occasional words from German into Russian on the material of media texts taken from open social and political German, Austrian, Swiss sources during the spread of the Covid-19 pandemic and their translations in Russian newspapers and magazines on the Internet, because, it is in the language of the media that the author’s “homemade words” rapidly appear, actually reflecting reality and which quite capaciously express the emotional and evaluative attitude to the events taking place in the world. The article attempts to consider the ways of translating occasional vocabulary, since standard translation methods are not always applicable to occasionalism, which is an important translation problem. As a result of the study, occasionalisms that appeared during the era of the pandemic are selected and analyzed, and the most frequent ways of their transmission from German into Russian, such as tracing paper, modulation, transliteration and transcription, grammatical replacement, are determined.