No. 3 (94), 2022 · 402–406 · DOI: 10.24412/1991-5497-2022-394-402-406
METAPHORICAL NOMINATIONS OF NATURE IN RUSSIAN AND CHINESE BUSINESS SPEECH
Abstract
The article presents results of a comparative study of metaphorical nominations of nature in Russian and Chinese speech in the field of economics, finance and law. The relevance of the study lies in the fact that with the development of economic globalization, Chinese-Russian cooperation in the field of economics and culture is actively expanding. The study of economic, legal and financial metaphors is necessary for business communication, cultural exchange and cultural understanding. The study reflects both the national identity of the economic, legal, financial metaphor of the Chinese and Russian languages, as well as the desire to show the features of the metaphor common to the two countries in its linguocultural comparison. Based on the data obtained, it was concluded that the metaphorical nomination of a person and his actions plays an important role in economic, legal and financial units. Despite the fact that the main areas of metaphorical nomination in Russian and Chinese are the same, they have different types of metaphor objects. This is due to differences in cognition in the conditions of a different cultural and historical background of the nation.
Keywords: Russian language, Chinese language, metaphorical nominations, animal metaphor, natural metaphor, color metaphor.
Full text in Russian.
How to cite
Wang Hua. METAPHORICAL NOMINATIONS OF NATURE IN RUSSIAN AND CHINESE BUSINESS SPEECH. The World of Science, Culture and Education. 2022. No. 3 (94). 402–406. DOI: 10.24412/1991-5497-2022-394-402-406