THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR STUDYING THE REPRESENTATION OF ACTUAL PROCESSES OF SOCIAL DIFFERENTIATION OF GERMAN SOCIETY BY NON-USUAL SOCIONYMS-NEOLOGISMS

Abstract

The article presents the results of a theoretical analysis of modern trends and achievements in neology, non-formal word formation, motivology, linguoculturology, linguistics of creativity, research of socionyms, the phenomenon of atomization of society. The theoretical and methodological foundations of the study of socionyms-neologisms built by non-formal word-formation methods, functioning in German Internet communication, are formulated. A research algorithm has been developed. The algorithm is aimed at a comprehensive description of new non-formal socionyms of the German language, determination of the mechanisms of linguocreativity and patterns of neological processes in this lexical subsystem, relevant parameters and grounds for social differentiation in German society, which are reflected in the lexico-semantic system of the language and determine the critical creative reaction of native speakers. The expected results of the study and their significance are determined.