NONVERBAL MEANS OF TACTICS IMPLEMENTATION IN PUBLICISTIC VALEOLOGICAL DISCOURSE

Abstract

The article describes paralinguistic means that implement tactics in the publicistic valeological discourse. First its authors define the very term of “publicistic valeological discourse”. Then, on the basis of analysis of 2755 texts from health and healthy lifestyle publications, they determine communicative tactics characteristic of the publicistic valeological discourse and describe nonverbal means that implement those tactics. They also provide examples of nonverbal means in all subcategories of the publicistic valeological discourse as well as determine and describe their functions. The article clearly shows that depending on the subtype of journalistic valeological discourse, the addressee uses different iconic means and means of chromographemics and supragraphemics. Non-verbal means of implementing tactics play an important role in the pragmatic impact on the addressee.