THE ROLE OF MEDIA AND INFORMATION TECHNOLOGY IN THE FORMATION OF NATIONAL AND CULTURAL IDENTITY

Abstract

The article examines the role of media and information technology in shaping national and cultural identity. It characterizes socio-cultural changes caused by the development of media and information technology. In the modern world, cultural identity has become a key element of the security of peoples and states. The social environment shapes national and cultural identity. The socio-political space, traditions, and ideologies that have developed in society play a determining role in the emerging national and cultural identity. The author identifies media and information technology as the most effective tools. They form a certain system of values in the younger generation that they use to understand and perceive social reality. The article considers theoretical approaches to defining national and cultural identity in scientific literature. The review includes a classification of identities presented in media and information technology. Their influence on national and cultural identity is analyzed. The potential of media and information technology for shaping national and cultural identity is revealed. Positive and negative aspects of this influence are considered. Prospects for further research in the field of media, culture and identity are highlighted.