ACTUALISATION AND DECONSTRUCTION OF THE GENDER STEREOTYPE OF FEMININITY IN CONTEMPORARY BRITISH FILM DISCOURSE

Abstract

The article presents some results of British film discourse analyses from the point of view of gender linguistics. It proves the thesis that film discourse actualises the idea of what is understood by femininity in English-speaking linguoculture at the present stage of history. A review of scientific publications on the stated topic is made. The empirical data obtained are analysed and systematised. Modern tendencies of changing the gender parameter of human personality are described. The British TV series for young people and teenagers are analysed from the point of view of gender. The ways of actualisation of traditional stereotypes of femininity are highlighted. Examples of deconstruction of gender stereotypes are given. Linguistic and other semiotic ways of constructing gender identity, in particular femininity, are studied. It is concluded that the attempt of systematic analysis of feminine images in TV series revealed both traditional actualisation of the image of a woman and its deconstruction.