NEW TRENDS IN THE USE OF ANGLO-AMERICANISMS IN MODERN GERMAN

Abstract

The purpose of the work is an attempt to identify the main current trends in the use of English-language lexemes in modern German. The research allows to establish that there is an active use of English-language borrowings not only in the field of computer technology, but also in business in general. The number of Anglo-Americanisms has increased many times in marketing, finance and accounting. In these areas, English-language lexemes lose the status of terms, but become an integral part of the language of everyday communication, developing additional nuances of meaning in German, becoming an integral part of professional jargon, competing in numbers with youth jargon. Of particular interest are the abbreviations and acronyms of English-speaking origin used in business correspondence. It should be emphasized that Anglo-Americanisms, in addition to the nominative function, increasingly play the role of expressive vocabulary. At the same time, this function is implemented not only in oral speech, but also takes place in business correspondence.