LINGUISTIC FEATURES OF THE IMPLEMENTATION OF THE CATEGORY OF PERSUASION IN THE ENGLISH-LANGUAGE TOURIST INTERNET DISCOURSE

Abstract

This article is dedicated to an analysis and description of linguistic features of the category of persuasion in the English-language tourist Internet discourse, considered as a subtype of advertising discourse and verbalized in the marketing electronic texts published on the websites of travel agencies. The article describes the main linguistic means of the category of persuasion, contributing to the strengthening of interest, a positive reaction of the addressee, the motivation to purchase positioned services and products of the tourism sector. It is revealed that the characteristic feature of the category of persuasion in the English-language tourist Internet discourse is the use of dialogical means, including the use of pronouns, question-and-answer constructions, imperatives, linguistic tools of intensification and the use of slogans. Enhanced speech effect on the addressee is achieved by combining different linguistic means in one discursive fragment, which contributes to the formation of a positive assessment of the positioned products and services of the tourism sector, the effective achievement of the communicative intentions of the information senders.