JAM METHODOLOGY AS AN EFFECTIVE TOOL FOR DEVELOPING ORAL SPEAKING AND PRESENTATION SPEECH SKILLS IN NON-LINGUISTIC UNIVERSITY STUDENTS

Abstract

The article explores one of the effective methods known as JAM. The primary challenge faced by undergraduates of non-linguistic universities in developing their public speaking skills is fluency and various strategies can be employed to boost students’ confidence in delivering their speech. This study aims to collect data and outline the implementation of JAM, assess its impact, and analyze students’ perceptions of this technique. A case study approach is utilized for this research, with qualitative data gathered through observation, questionnaires, and interviews. The findings indicate that JAM can be successfully integrated into formal English classrooms in universities, its application stimulates the development of presentation speech has a positive effect on enhancing students’ speaking fluency, and is well-received by students. This study recommends that English teachers consider using JAM as a tool to assist their students in developing speaking fluency.