LINGUO-AXIOLOGICAL ANALYSIS OF ANTI-COVID-19 SLOGANS (GERMAN AND FRENCH LANGUAGES)

Abstract

The purpose of the article is to study axiological constants of modern European society and their explication through various units of the language system based on the material of French and German anti-Covid-19 slogans. Through linguo-axiological analysis, the authors determine the main European values in the historical, cultural and philosophical context, analyze slogans from the standpoint of formal-structural, semantic-stylistic aspects and identify values explicated through various stylistic means. As consequence, the authors come to the conclusion that slogans are represented by a wide range of stylistic means, they explain the will and needs of the people, an assessment of reality, a demonstrative part of civic behavior in the process of preserving human values.