THE SPECIFICS OF REPRESENTATION OF PERSUASIVENESS IN THE NEW TESTAMENT BOOKS

Abstract

The purpose of the study is to identify and analyze the linguistic and stylistic means of representing persuasiveness in the books of the New Testament. Communicative and pragmatic intentions of the inducer in the process of implementing a persuasive effect on the recipient are as follows: to influence the recipient’s perception of reality by transforming their values, and to encourage the recipient to take actions, in particular to adopt Christianity and practise the key teachings of Jesus Christ. Some examples of argumentation (more often emotional) to enhance the persuasive effect of the speech of the inducer are demonstrated. Among lexical and semantic expressive means that contribute to persuasion, the following are analyzed: metonymy, metaphor, antithesis, allegory, personification, contrast of microcompositional and macrocompositional levels. Among syntactic expressive means, anaphora, polysyndeton, rhetorical questions, and anadiplosis are exemplified.