THE PHENOMENON OF THE MULTILINGUAL IMPACT OF THE PROTEST MOVEMENT ON THE POPULATION IN THE PROCESS OF VIRTUAL COMMUNICATION DURING THE PRESIDENTIAL ELECTIONS IN BRAZIL IN 2018

Abstract

The article studies history of the development of the Elenão movement on various social platforms. The novelty of the study is seen in the fact that the society, arriving in continuous development, implements the ways of information circulation in the second generation Internet. The relevance of the study is determined by the need to understand the format of communication in the media space, in particular, to understand the role of specific lexemes of the Elenão movement in the context of discrimination in the modern world. Special attention in the article is paid to the languages, in which the protest movement is expressed. The article gives an argument that the movement in social networks in Brazil has a national character, which is expressed in the lexical units of the Portuguese language. Through the analysis of lexemes expressed in the form of hashtags, similar English-language hashtags are analyzed, which gives an understanding of the impact of the movement of a particular region on the global information community.