ACTUALIZATION OF ETHNOCULTURAL STEREOTYPES IN INTERNET MEMES

Abstract

The article is devoted to the process of stereotyping national identity in the media space with the help of modern communication tools – Internet memes. Considerable attention is paid to the interpretation of this phenomenon by foreign and domestic scientists at various time stages. The expediency of studying the actualization of ethnocultural stereotypes in Internet memes within the framework of a linguistic cultural approach is substantiated. This view will be of interest to specialists in various scientific fields – linguistics, literary studies, cultural studies, sociology, political science, psychology and others. Special attention is paid to the disclosure of such concepts as stereotype and Internet meme. The author’s genre classification of Internet memes based on the analysis of social networks and messengers’ content is given. The practical part of the study analyzes the foreigners’ traditional ideas of the Russian nation, as well as the change in these views in the light of the current political and socio-economic situation in the world.