THE DEVELOPMENT OF CHINA’S MEDIA CULTURE AND THE CONTRADICTIONS OF THE NATIONAL INTERNET SECTOR (2018-2023)

Abstract

The article analyzes facts of modern Chinese media cultural development through the prism of the development of network communications and online journalism, which is relevant in connection with the contradictory relations of media workers, on the one hand, and representatives of government structures, on the other. In the context of the digital revolution and the democratization of the situation in the country, which was noted at the Twentieth Congress of the Communist Party of China (CPC), it has become particularly important to study the prospects of the Chinese Internet sector, which affects the consciousness of millions of citizens and becomes one of the enzymes of the accelerated development of national culture. The contradictory development of China’s media culture is due to its difficult dialogue with Western culture, a strong tradition of authoritarian management of cultural processes, intensified during the years of the Maoist “cultural revolution”, as well as the commercialization of the media industry and creative industries in the urban space. As a result of the analysis of the media cultural discourse of 2018-2023, conclusions are drawn about the need to soften the authoritarian-team style of party leadership in culture, about the positive impact of free network communication on the creativity of artists, about the prospects of dialogue with the Western culture.