FACTORS OF EMOTIONALITY AND EXPRESSIVENESS IN AN ARTISTIC AND JOURNALISTIC TEXT

Abstract

The article presents an analysis of an urgent problem of communicative potential of linguistic units of an artistic and journalistic text. Last years of the development of linguistics as a science have been marked by the fact that the idea of the human-centricity of the linguistic essence has come to the fore, which is due to a change in views on the system-normative concept of language. The researchers note the dynamics of the functionality of abstract representations of certain units of certain meanings. The change of these views in linguistics contributes to concretization of scientific interest through the formulation of tasks, among which, at a new level of perception, is the representation of language as an object of research and the individual as a subject. The connotative meaning formed in the text as an optional one functions on the basis of the core one and is even interpreted by the individual as its result. This meaning is often positioned as communicative, because it originates exclusively in the context of communication and determines the author’s attitude to the described and regulates his desire to purposefully influence the reader, determining the vector of perception of the utterance, including emotionally expressive. The transfer of emotional information is carried out at the level of macro-planning of the text space, which is successfully implemented in the communication process.