PECULIARITIES OF FORMATION OF ASPECTS OF MEDIA VIOLENCE IN THE BRITISH PRESS

Abstract

. This article is devoted to peculiarities of formation of aspects of media violence in the high-quality and yellow British press. The aim of the study is to identify elements of media violence in different types of British journalism, as well as to prove the impact of these elements on the reader’s worldview. The article is based on the contextual analysis of English-language articles, which made it possible to identify the formation of media violence in different types of British press, as well as the purposes of using media violence in journalism. The material presented in the paper leads to the conclusion that printed elements of media violence, such as vocabulary containing semantic elements of violence, vocabulary that has indirect references to violence or military terminology, have an undeniable psychological impact on the reader, as well as TV, video and audio products, the results of which can be depression or apathy. The analysis of the English-language yellow and quality press also showed that, while the ways of forming media violence in both types of press are the same, the authors use vocabulary that contains the semantic elements of violence, but if in the quality press it is military vocabulary and terminology, such as the names of weapons, military equipment , the names of hostilities, then in the yellow press, this is a common vocabulary that has indirect references to violence, or vocabulary that directly refers to violence.