FORMATION OF PATRIOTIC EDUCATION THROUGH SOCIAL ADVERTISING IN SOCIAL NETWORKS (THE CASE STUDY OF “VKONTAKTE”.)

Abstract

The article discusses a topic of formation of patriotic education of young people through social networks, the study of which is currently extremely relevant, since the human world has risen to the stage of criticality of people’s relationships with each other, and who better than us needs to defend our historical borders and love the Motherland. Currently, the transition to the information society is carried out through advertising. Advertising has always been, is and will be the engine of trade, as well as an important social and cultural link of society. One of the most popular Internet resources today is social networks. It is almost impossible to find a young person who has not been registered in at least one social network, and the analysis of the psychological impact of social advertising on the education of patriotism among young people and society as a whole is relevant. The analysis of psychological, pedagogical, scientific literature shows that Internet users inevitably encounter social advertising, in connection with which the purpose of our study is to identify the degree of increasing patriotism through social advertising in social networks (using the example of the social network “VKontakte”) and its psychological impact on students. The main attention in the study is focused by the authors on the results of a sociological survey on the identification of the attitude of VK users to social advertising on the topic of patriotic education conducted among young people aged 17–20 years. The results of the study show that the social network, having content in demand among young people, makes it possible to create an information space, creating real conditions for the organization of interaction of all group members based on consensus of opinions, the manifestation of personal qualities, knowledge and skills of each, as well as motivation to participate in public life.