UNIVERSITY DISCOURSE IN THE MEDIA SPACE (BASED ON THE WEBSITE OF HARVARD UNIVERSITY)

Abstract

The article is dedicated to a problem of study of university discourse in media space on the website of Harvard University, which is nowadays one of the dominant universities around the world. In the age of technology, most consumers of information get answers to their questions thanks to media space, namely websites that represent one or another organisation. University websites are a kind of ‘face’ of a university, which shows its features and presents a positive image on the market of educational services. Harvard University is very favourably represented in the Internet space due to laconic information on the official website of the university. The start page, where the university gives recommendations on what literature is worth reading in the summer, also attracts attention. A closer look at the website and resources of this institution emphasises its thoroughness, but at the same time its accessibility and openness.