ON THE QUESTION OF THE INFLUENCE OF THE RUSSIAN MEDIA ON THE FORMATION OF SPEECH CULTURE

Abstract

Transformations that have engulfed the Russian media in the 21st century (the emergence and spread of new diverse mass communication media, including those aimed at a youth audience; a significant number of still reputable media have turned bright yellow) could not but affect the quality of the language of the materials published by them. From the screens of television cameras, computer monitors, radios, from the pages of periodicals, journalists, understanding freedom of speech as permissiveness, assert rudeness in speech, as well as in life; journalistic looseness is replaced by swagger of tone. Modern media text is a mixture of standardized book language, folk speech elements and jargon, which generates a general linguistic sloppiness, offends the ear and contradicts common sense and leads to the impoverishment of the Russian language. Such word usage, broadcast by the mass media, negatively affects the formation of linguistic taste and is one of the reasons for the loosening of the normativity of the literary language. The causes of destabilization of the norm are identified and described.