VALUE DOMINANTS OF DIFFERENT LINGUOCULTURES (BASED ON RUSSIAN AND ENGLISH-LANGUAGE INTERNET REVIEWS OF THE FORBIDDEN CITY)

Abstract

The article reveals the problem of functioning and the degree of explicitness of value dominants within the tourist discourse of nonidentical linguocultures, the intersubjectivity of axiological connotations and the given cultural-historical paradigm. Within the framework of cognitive linguistics, the correlation of value attitudes and cultural codes continuously appears to be a relevant issue due to the variability and subjectivity of interpretations of value judgement interpretations, which is directly predetermined by a multitude of objective factors. In the context of this research work, the multidimensionality of the problem is revealed by identifying the linguocultural specificity of value dominants through conceptual analyses of reviews with a pronounced subjective connotation, which contributes to the explication of the interaction between evaluative attitudes and the model of perception of reality. By defining objective criteria for identifying axiological marking, a typological classification of value dominants was formulated as a consequence of comparative analysis of different linguocultures.