LINGUISTIC REPRESENTATION OF THE CONCEPT DIGITAL ECONOMY IN THE DISCOURSE OF RUSSIAN-LANGUAGE MEDIA

Abstract

The article examines linguistic trends in the representation of a concept DIGITAL ECONOMY in Russian-language mass media discourse. The study is conducted on the basis of contextual analysis, taking into account the features of cognitive discourse analysis. Mass media discourse is considered in two aspects: as a medium for the existence of linguistic units and as a means of forming the addressee’s linguistic picture of the world. The author has identified linguistic trends used in mass media discourse when representing the concept DIGITAL ECONOMY. The thematic dominants of the concept under study are the lexical units: program of the digital economy of the Russian Federation, state support, digital ruble. The author outlines the morphological and syntactic features of the formation of these units. The contexts cited by the author demonstrate the positive connotation of the concept under study in mass media discourse, aimed at creating a positive public attitude towards the processes associated with the digital economy of the Russian Federation.