LANGUAGE MEANS OF REPRESENTATION OF THE CONCEPT “HOSPITALITY” IN ENGLISH AND RUSSIAN LINGUISTIC CULTURES

Abstract

The article studies an issue of representation of the concept “Hospitality” in Russian and English linguocultures and is based on the generally recognized provisions of conceptology. The authors refer to the content of the notion of “concept”, considering the structure of the concept “Hospitality” and ways of its representation. Recognizing some unprovability of the conceptological theory, the authors note its connection with the cognitive aspect of the theory, as well as the controversial ways of describing the existence of the concept of “Hospitality”: is it a frame, script or gestalt? At the same time, the appeal to the traditional ways of verbalization of mental education allows us to build the structure of the concept and determine its structure. The article considers the most culturally significant aspects of the concept, it is stated that most of the components of the concept under study are axiologically loaded, since, hospitality is a positive, moral, socially approved and encouraged behavior.