EMOTIVE LINGUOECOLOGY: JUSTIFICATION OF RELEVANCE THROUGH FICTIONAL TEXT

Abstract

In the article the authors review history of formation of the new branch in Linguistics – Emotive Linguoecology that represents the logical extension in the study of Emotiology (or Emotional Linguistics), initiated by V.I. Shakhovsky, through the perspective of Ecolinguistics. The work considers the correlation between emotiveness and ecology/ nonecology, defines the difference between emotionality and emotiveness, enumerates difficulties in establishing the parameters of ecological/ nonecological communication. A fictional text, by the example of which the authors prove the relevance of occurrence and development of Emotive Lingvoecology as a science, connected with emotions, embracing the whole life activity of a person, was used as a material for the article. The paper pointes out the need for further research in this linguistic field.