ABOUT THE RATIO OF THE RADIO TEXT SOUNDING ON THE AIR AND THE TEXT OF A PUBLIC PAGE ON A SOCIAL NETWORK

Abstract

The article explores the relationship of the text sounding on the radio with the radio text presented on the radio station’s page in the social network. To achieve this goal, the following tasks are solved: 1) to analyze the structure of the Radio of Russia broadcast, 2) to study and describe the structure of the Radio of Russia Internet page on the VKontakte social network, 3) compare the nature of the relationship of the analyzed hypertexts. The novelty of the work lies in the proposed research methodology based on a communicative approach to the analysis of radio text: in accessing social networks and analyzing the addressee’s Internet comments. The conducted research allows to conclude that the text sounding on the radio and the radio text presented on the radio station’s page in the social network are elements of one hyperradiotext. At the same time, the structure of the studied elements of hyperradiotext is different and is determined by the format of the media environment in which they function.