THE ROLE OF DIGITAL MARKETING AND SMM IN DEVELOPMENT OF PROFESSIONAL SKILLS IN FUTURE TEACHERS

Abstract

The article examines the role of digital marketing and SMM in development of professional skills of future teachers, through the introduction of modern marketing technologies into the educational process of students of pedagogical training areas for the formation of information and communication competence of a future teacher. The research presents the history of the emergence of the key concepts of the research – digital marketing and SMM on the scale of educational activities. For a better understanding of modern marketing technologies, the definition of classical marketing according to Philip Kotler is also given. Some possibilities of using digital technologies in the educational process are considered and examples of social platforms for promoting and forming a positive image of both higher educational institutions and a teacher’s personal brand to attract applicants, students and parents to the modern educational space are given. The interactive study is based on an analysis of the pedagogical nature and includes teaching and learning methods not only for students, but also for the teaching staff within the framework of additional professional education, which will provide teachers with the opportunity to update their knowledge regarding innovative and effective teaching methods, which constitute digital technologies.