EVALUATION NOMINATION AS A MARKER OF A POSITIVE CHARACTERISTIC OF THE SUBJECT IN THE TEXT

Abstract

The article is devoted to the current problem of analyzing nominations generated by dynamic transformational processes in the modern Russian language. Special attention is paid to the systematic approach to the study of the actualizing role of naming the subject of the text in positive connotations. The paper traces the process of cognitive connections in the text, contributing to the development of ideas about the development of modern systems of new nominations due to transformational changes in the already existing naming qualities of the subject of the text. The article summarizes some results of the study of the features and principles of the nomination of the subject of the text from the perspective of the dynamic transformation of the components of positive evaluative semantics, denoting the moral qualities of a person, and evaluates the ability of evaluative markers to perform such functions.