MEDIA CENTER AS A MEDIA EDUCATIONAL TECHNOLOGY FOR THE FORMATION OF COMMUNICATIVE COMPETENCIES OF A UNIVERSITY STUDENT

Abstract

Today, the means of communication are moving from the verbal to the visual mode and entail visualization and mediatization in all areas. Various media centers exist and are being organized, including in universities. University media centers solve problems of technological support of the media educational environment and form communicative competencies of students. It should be borne in mind that today’s students are a “digital generation” that exists exclusively in the digital space of bilateral interaction. Currently, this digital space is moving into the media space, in which “new media” are called upon to play a priority role.