PROBLEMS OF MODERN PROFESSIONAL STANDARDS IN CHINA JOURNALISM

Abstract

The use of digital technologies has given birth to a new digital era. The digital age is widespread in the application of digital technologies in various aspects, life, economy, society, science and technology, culture, education, etc. and arise with this benefit and collisions. The article considers changes in the journalistic environment associated with the decline in the incidence of the media, the change in journalistic sensitivity, the exclusion of the Internet. The researcher analyzes problems associated with inaccuracies in the content of journalistic material and misconduct of journalists. The author concludes that at present Chinese journalism is experiencing a period of rapid transition to the digital age, and the traditional propaganda model is increasingly influenced by the market economy. With the focus on the market, the audience, content and circulation are gradually transformed into more commercial concepts – consumer, product and market.