TRANSFORMATION OF THE IMAGE OF THE USA AND RUSSIA IN THE CHINESE MASS MEDIA IN 2000-2021

Abstract

The article is dedicated to a study of the means of transmitting the image of one country or culture within another national-cultural community. The paper considers the main theoretical and methodological studies of the category of the image of the state and its influence on world politics through the use of tools for the formation of a geopolitical image in international relations at the beginning of the 21st century, when image concepts began to be formed by Western researchers. The article analyzes multidisciplinary studies devoted to various problems of the formation of the international image of the state on the example of developing the image of the United States and Russia in the China mass media. The author concludes that the image of the state is the idea of the country in the main areas of its life: political, economic, social, scientific, cultural, sports. To a large extent, the formation of the country’s image is influenced by the state’s foreign policy.