CREATIVE METAPHOR IN NON-FICTIONAL DISCOURSE (EXEMPLIFIED BY NICHOLAS CARR’S WORK “THE SHALLOWS. WHAT THE INTERNET IS DOING TO OUR BRAINS”)

Abstract

The present article deals with a problem of creative metaphor application within the framework of non-fictional discourse exemplified by Nicholas Carr’s work “The Shallows. What the Internet is Doing to our Brains”, a Pulitzer Prize finalist in General Nonfiction in the year of 2011. The objective of the article is to consider the peculiarities of the Nicholas Carr creative metaphor plunged into the so-called non-fictional literature environment. In general, creative metaphor is of occasional character compared to language metaphor, whose nature is more of usual orientation. The key concepts of the book, i.e. INTERNET and BRAIN, are analyzed from the standpoint of metaphorical reasoning. The metaphors extracted are discussed in accordance with their three aspects: figurative, nominative as well as cognitive. Besides, the analysis is conducted with the notion of creative synergetic metaphor in mind, whose nature is contradictory.