PRESERVATION OF INTANGIBLE CULTURAL HERITAGE IN THE ERA OF GLOBALIZATION PROCESSES: THE ROLE OF LANGUAGES IN CULTURAL HERITAGE

Abstract

In modern society, there is a high demand for the topic of cultural memory and cultural heritage. Researchers give different explanations for this phenomenon, but globalization, the change of epochs, when “something” human and close to everyone “comes to an end” is recognized as the undisputed leader. The cultural diversity of Russia, in the strategic documents of recent years, is recognized as an element of the sustainable development of the state. One of the interesting territories in terms of ethnocultural interweaving is the North Caucasus, and the intangible cultural heritage of this region is the property of the Russian Federation and world culture as a whole. Despite its multinational composition, the North Caucasus is monolithic in its socio-cultural integrity, due to the multitude of unifying spiritual values. Today, the peoples of the North Caucasus face a dilemma: timely epiphany and awakening of traditional knowledge and cultural expressions or irretrievable loss of intangible culture, rejection of cultural heritage. We do not know what will happen to the cultural heritage of the peoples of the North Caucasus in ten years, but we remember what has been and what has been lost over the past years. After all, the attitude of society to its cultural heritage is considered a criterion for determining the spiritual well-being of society.