MEANS OF EXPRESSIVENESS IN MODERN RUSSIAN AND ENGLISH ECONOMIC DISCOURSE OF ELECTRONIC MASS MEDIA

Abstract

The article considers the concept and key functions of economic discourse as of the prior means of language reflection and its capacity of displaying certain events in a certain language picture due to the growing influence of economic indicators and the economic situation in general on the life of modern society. The article also presents a comprehensive analysis of the stylistic means of expression used in modern Russian and English economic discourse of electronic mass media, the key and most frequent means of expression used are presented, the connotations of the created images in economic texts are considered. A comparative analysis of stylistically marked means allows drawing conclusions about the prevalence of epithet and metaphor as their leading role in creation of an emotional image and its conveying to the reader in order to develop a distinct perspective on specific events within the economic realm. The article examines the fundamental features of Russian and English economic discourse, stylistic potential and patterns of concept and phenomena representation in professionally oriented texts. The obtained data on the functional aspect of expressive means proved to be valuable in the context of English language education, namely for teaching students’ productive skills in writing.