UNIVERSITY SITES AS A MEANS TO ATTRACT FOREIGN STUDENTS

Abstract

The research is devoted to the study of university sites from the point of view of their attractiveness for foreign students. The article deals with theoretical aspects of university discourse, its difference from other types of similar discourses, like educational and scientific, and concentrates on the university site as an integral part of university discourse. The results of the opinion polls presented in the research serve as a basis for determining main factors that influence the choice of university and the role of university sites in getting information by foreign students. For improving the efficiency of structure and content of English versions, the comparison of three university sites of Chelyabinsk State University, Saint-Petersburgh State University and Moscow State Institute of International Relations has been presented. Their structure and linguistic peculiarities have been analyzed in order to find common and different features that can be relevant for designing university sites in English.