SOUND IMAGE OF TV ADVERTISING (ON THE MATERIAL OF SPANISH AND RUSSIAN LANGUAGES)

Abstract

The article describes characteristics of sounding television advertising based on the material of two languages: Spanish and Russian. Television advertising is one of the clearest examples of emotionally charged speech. Small-format advertising text contains a set of means of emotional impact on the audience. From this point of view, it is an interesting object of study, which is in constant development. For the study, the following features of sounding speech are selected: parameters of speech rhythm and a change in the voice pitch of the melody. The object of the study is the sounding speech in commercials in Spanish and Russian. The material of the study is actual video recordings of commercials for food products. To study the parameters of sounding Spanish and Russian speech, the following methods are used: continuous sampling method; auditive analysis; statistical processing of the obtained results using special software. The texts of the video recordings of sounding Spanish and Russian speech were subjected to an auditory analysis. The researchers define a set of sounding speech means for conveying emotional states.